When designing a logo that represents your business in the marketplace it is critical that this logo clearly portrays the identity of your business and compels it to stand out from its competitors. For this reason, we believe the process is to be handled with great care and communication. The process Brabender Visual Arts uses for logo design is outlined below:
Design Brief
Dialogue between designer and client, includes discussion of clients vision for logo identity, as well as discussion of competitors logos, target audience and general logo research
Brainstorm, Conceptualization and Draft Production
Designer will take all the ideas communicated during design brief and begin creating logo draft ideas
Presentation of Drafts and Client Feedback
Designer presents drafts to client and together they narrow down the best logo with which to move forward
Revision Stage
Designer finalizes best logo leaving room for adjustments
Presentation of Revision and Client Feedback
Client reviews logo and recommends desired modifications if needed
[…] The above image is the result of some of the pondering happening here. The Shamrock has become the “logo” for all things […]