[and 3 reasons why it’s worth the effort to write the vision out] In its power to change lives, a strong vision statement does three things: It attracts a team, unites a community, and fuels your mission. Hope for a different future is an important core value of entrepreneurs and ministry leaders; …
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What Makes Your Brand Different?
Realizing what it is that makes your brand different, is a powerful force. It allows you to speak to your target audience and serve them in a unique way. What is the one thing your brand does that no one else is doing? In his book “ZAG,” Marty Neumeier, talks about finding your "onliness." Onliness …
How Do Successful Brands Attract Customers?
Successful brands know that decision making is critical and ongoing. Whether we know it or not, all of us make decisions based on the way we feel about the environment around us. When we order a meal we make that decision based on taste, beauty, nutrition or just plain hunger. When we begin to …